Meet The Team

The core SEE Ahead team is made up of 3 experienced Business advisers. We also have a trusted bank of associates we use to fill the gaps when necessary!

Helen Hoyle


Helen is a SFEDI accredited business adviser who specialises in providing business support to the social enterprise sector and working with small businesses.

With 22 years’ experience in business banking, Helen has also been a senior manager of a social enterprise and a business adviser for over 10 years.

Helen writes and presents training workshops as well as providing one to one support to new and existing businesses and social enterprises.

Clients value Helen’s straightforward approach to business improvement and her ‘can do’ attitude.

I have worked with Helen Hoyle for over four years, initially through Business Link then in the last three years in her capacity as a director at SEE Ahead. Helen has provided invaluable business advice on a range of matters. She has also acted as a mentor to me personally for the last 3 years during what has been a challenging time as I have tried to grow the business from a small NHS department to a fully-fledged Social Enterprise delivering on a variety of NHS and public sector contracts. I have no hesitation in recommending Helen to other businesses. She gives straight talking sound advice which is hard to ignore. Liz Weatherill, CEO, Enable 2 CIC

Louanne Roberts


Louanne has been delivering business support since 2002 and is currently delivering the business support side of the Ideas That Change Lives contract in Leeds. Previously she supported a number of students to start their own business for The Sheffield College and supported the setup of a social enterprise within the college.  Previously she has worked for Business Link as a Business Adviser working with a variety of social enterprises.  She also delivered a successful workshop programme aimed at startup businesses and social enterprises.

Louanne has a degree in Business Studies and has previously worked in the private sector and for Kirklees Council as well as an environmental regeneration charity.

Clients value Louanne’s innovative approach to organisational improvement and her ability to engage and involve stakeholders using participative techniques.

Louanne has helped our CIC immensely over the last few years. Through our transition from a limited company into a Community Interest Company and a multi-award winning Social Enterprise, she has been there every step of the way, helping and supporting us. Louanne has offered advice and support in many ways, including introducing us to new banks, to help with our seasonal cash flow issues. It is fair to say that our relationship with Louanne has blossomed, she has always believed in us and we have always trusted and respected her advice. We wouldn’t be where we are today without the continued support from Louanne. Sharyn Morley – CEO Fresh Pastures CIC

Rupert Shires


SFEDI accredited social enterprise business advisor and a Company Director in the private sector for over 15 years, with significant experience of providing business support to social enterprises. Rupert has an excellent understanding of the Civil Society sector and the challenges it faces. As well as supporting established social enterprises to become financially sustainable, Rupert has assisted many individuals and groups to set up new social enterprises.

He specialises in the facilitation of strategic planning with social enterprise senior management teams. Clients value Rupert’s unique insight into the challenges facing social enterprise and his solutions focused approach.

Michelle Mathers - Associate

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Michelle graduated from Leeds University with a first class honours degree. Michelle is a partner in the corporate/commercial team in Weightmans LLP and is based at our Leeds office. Michelle advises on all aspects of corporate matters including MBOs, MBIs, M&As, company reorganisations, shareholder issues, constitutional changes, commercial agreements, directors’ duties, partnerships and governance and more recently, family investment schemes. Michelle also has considerable experience in working with third sector social enterprises, advising upon and setting up structures such as CICs and CIOs, and working with charities on incorporation, constitutional documentation and liaising with the charity commission.

Tim Goodspeed - Associate

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Tim has a background in economic development and social enterprise. He is an experienced trainer and an Accredited Practitioner. Tim is one of the authors of the Guide to SROI and has written and been involved in many SROIs. He is also a member of the Methodology subcommittee and is actively involved in developing and applying SROI.

Colin Whitehead - Associate

Colin Whitehead

Colin is a Partner at Naylor Wintersgill Chartered Accountants and manages a growing portfolio of clients from a range of industry sectors. As an advocate of new technologies, he has a particular interest in embracing cloud accounting. Colin is also an active member of the local business and professional community and is currently President of the Bradford Society of Chartered Accountants.

Andrea Stephenson - Associate

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A highly qualified and experienced consultant with a track record of achieving measurable outcomes across a broad variety of organisations, which includes not for profit, public and private sectors, Andrea is a persuasive communicator, who enjoys building positive and professional relationships with clients.
As well as offering creative and innovative ways of delivering learning and development, Andrea makes a measurable and strategic input to business outcomes.
Specifically, Andrea’s areas of expertise include:
• Change Management
• Leadership and management development
• Executive coaching and mentoring
• Business planning
• Performance management

Karen Amos - Associate

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BrightBird Coaching and training is owned by Karen Amos. Karen has over 20 years’ experience of managing teams and services in the private, not-for-profit and public sectors. She qualified as a management coach in 2007, providing in-house coaching services for managers in Leeds NHS Trust. She established her own coaching and training business in 2015 and is a qualified ILM Level 7 Executive Coach.
BrightBird Coaching & Training offers a range of services including:
• 1:1 Leadership, Executive & Professional Development Coaching
• Team coaching
• Training workshops
Examples of training and coaching offered include:
• Time Management and Work-life Balance
• Stress Management and Personal Resilience
• Leadership Development and skills
• Interpersonal Skills and Conflict Management
• Team development
• Practical Coaching Skills
• Confidence Building
• Decision Making

Adrian Ashton - Associate

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Adrian is a recognised, approved and accredited provider of advice, consultancy, training and research to various social enterprises, charities, sector bodies and other organisations. After reading business in Cambridge, he worked with one of the top 100 PR consultancies in the UK before taking on various management roles within a wide variety of social enterprises, community organisations and more ‘traditional’ enterprise support bodies.

Rachel Shaw - Associate

Rachel Shaw

Rachel Shaw is a marketing strategist with over a 15 years experience in strategic marketing support from planning right through to delivery. Her organisation, Yolk Marketing helps social enterprises, SMEs and charitable organisations get more from their marketing, social media and PR. She works with them to build an effective strategic marketing support plan and collaborates with organisations to get their message out there. Rachel brings a unique combination of management-level expertise and practical application to our projects.

Kerrie-Lee Barr - Associate

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A highly qualified and experienced Development and Project Manager with a passion and enthusiasm of working within the social enterprise sector to support & enhance the lives of disadvantaged, marginalised and vulnerable groups.

After many years in the private sector Kerrie made the transition into the world of social enterprise. A social Entrepreneur herself, having created and led a multi award winning social enterprise, she is also qualified in professional strategic marketing CIM and project management PRINCE2.

Kerrie is incredibly passionate about the sector and continues to facilitate the School for Social Entrepreneurs start up program in Yorkshire & Humber.

Now the MD of KLB Consultancy, Kerrie is working with a range of organisations across the region to improve CSR strategy, start up/ closure support and create user led engagement strategy and project management delivery.

“I am a strong, confident and passionate person and lead with my personal values of respect, integrity and authenticity. I am a positive, energetic and an engaging advocate for social justice. I am passionate about user led engagement, in all areas of business, and supporting organisations to get right to the heart of the matter."

Liz Riley - Associate

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Liz is a friendly, experienced, professional with a wide range of experience and skills including project management; business planning; financial and contract management; training, facilitation and mentoring and coaching.

Her particular interests are helping social enterprises and charities:
• Develop new business ideas.
• Write tenders and grant applications.
• Set up systems to monitor and measure their social impact so that they can evidence the effects of their work.
• Embed social impact management into their decision making and reporting, as well as their publicity, marketing and fundraising.

She has an MA in public administration from the University of York and is an accredited SROI practitioner, heavily involved in developing the Social Value Certificate. She has run her own small business for the last 9 years helping social enterprises, charities and small businesses to grow and develop.

Sally-Anne Greenfield - Associate

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Sally-Anne Greenfield has 30+ years' experience working in the third sector supporting community groups, charities and social enterprises. Following a 10-year career of working in-house in a number of health and heritage charities she set up and ran a strategic fundraising consultancy for 8 years before becoming the founding CEO of the Leeds Community Foundation in 2004. During her 13-year tenure she led the Foundation to become of the most successful Community Foundations in the UK, specialising in grant-making and the provision of philanthropy advice. In addition to having extensive skills in these two key area, Sally-Anne also supports organisations on: strategy and business planning; growth planning; monitoring and evaluation; income generation and sustainability; and governance.